Personal Information. Britannica uses personal information for: developing enhancements to Britannica.com.au; marketing and promotional purposes (for example, offering Britannica.com.au users the opportunity to take advantage of special promotions and acquire Britannica products); and evaluating Britannica.com.au usage by analysing usage data in the aggregate, but not with respect to any individual Britannica.com.au user. In addition, Britannica uses personal information to send: email to Britannica.com.au users who provide their email address in connection with specific promotions (for example, receiving notice of winning a Britannica contest); email regarding Britannica.com.au updates either during the Britannica.com.au subscription process or afterwards; and postal mail to Britannica.com.au users containing new registration packets and periodic newsletters.
Non-PII. Britannica and its approved third party partners may use Non-PII to improve Brtiannica.com.au, provide standard advertising controls, determine user response to advertisements and promotions, and deliver targeted advertisements that we or our partners believe will be of most interest to you. We may also use non-PII in connection with Google Analytics Remarketing to customise your advertising experience on third party search engines and Web sites that carry advertising. By placing a cookie on your machine, Google Analytics Remarketing enables us to allow third party vendors, including Google, to display customised Britannica ads on third party Web sites you visit, based on your Britannica.com.au browsing history.
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If you do not wish to participate in Google Analytics Remarketing, you can opt out by using Google Ad Settings. You can also visit Google Analytics’ currently available opt-outs for the Web.